Reliance Digital’s Apple Deal: iPhone 17 Now Under Rs 52,000

Reliance Digital has rolled out a new campaign called ‘All About Apple’, aimed at making the company’s most popular devices more affordable for Indian shoppers. The push covers the iPhone lineup, MacBook Neo, iPad, Apple Watch SE 3 and AirPods Pro 3, and leans on a mix of cashback, exchange bonuses and trade-in value on old devices to bring prices down.

The centrepiece of the campaign is the iPhone range. Reliance Digital is listing the iPhone 17 (256 GB) at an exchange-effective price of Rs 51,990. Higher up the range, the iPhone 17 Pro (256 GB) is priced at Rs 1,00,990 and the iPhone 17 Pro Max (256 GB) at Rs 1,14,990. The iPhone Air (256 GB) comes in at Rs 69,990, while older models are also discounted — the iPhone 16 (128 GB) at Rs 40,990 and the iPhone 15 (128 GB) at Rs 30,990.

Buyers trading in an old device can claim an exchange bonus of up to Rs 23,000 across the range, stacked on top of any applicable cashback. Reliance Digital says this combination is designed to bring flagship iPhone models within reach of price-conscious buyers who might otherwise wait for a price drop.

The rest of the Apple ecosystem gets its own set of offers. The MacBook Neo, built on the A18 Pro chip and designed for Apple Intelligence, is available with EMIs starting at Rs 1,799. The iPad (A16, Wi-Fi, 128 GB) is priced at an effective Rs 41,900 against its Rs 49,900 MRP, and comes bundled with a free case worth Rs 1,999. The Apple Watch SE 3 (44mm GPS) starts at an EMI of Rs 1,130, and the AirPods Pro 3 start at Rs 1,020 EMI.

Reliance Digital is also offering up to 24 months of No Cost EMI on consumer finance across the campaign, letting buyers spread out payments without extra charges. The discounts are timed for July 18 and July 19, and the ‘All About Apple’ campaign is live now across Reliance Digital’s stores and its online platform.

[Wikimedia Commons/by Kkdi63]