Shiprocket bets on AI to fix one of e-commerce’s biggest problems: checkout drop-off

Shiprocket on Thursday unveiled Fastrr, an AI-powered checkout built to reduce friction and improve conversion rate for online sellers. Described as an AI-native pre-order suite, Fastrr brings together Shiprocket’s evolving pre-order commerce stack into a single intelligent platform, helping brands acquire, understand, and convert customer intent through AI-powered experiences.

“We are at the point where AI is becoming table stakes for every Indian business. The founders who embed AI into the businesses they build over the next 12 months will create a compounding advantage that others will find increasingly difficult to close. Fastrr is our answer to that opportunity, bringing together intelligent capabilities that help businesses acquire, convert and engage customers more effectively through a single AI-native platform,” said Saahil Goel, MD & CEO of Shiprocket.

The launch responds to a problem many online brands face: as they rely on multiple point solutions to manage the pre-order journey, their technology stacks become fragmented and operationally complex, often resulting in disconnected customer experiences and inefficiencies. Fastrr addresses this by bringing Shiprocket’s existing capabilities across the entire pre-order journey into one intelligent, AI-native suite.

By consolidating these tools, Shiprocket says Fastrr helps brands deliver more personalised experiences to shoppers and convert customer intent more effectively, positioning the platform as a direct answer to one of e-commerce’s most persistent challenges: checkout friction that causes potential buyers to abandon their carts before completing a purchase.