Apple’s AppleCare+ Prices Just Rose Again: Here’s What New Buyers Will Pay

Apple has quietly raised the price of AppleCare+ subscriptions for anyone buying a new Mac or iPad, extending a round of price increases that has already touched its hardware lineup. The change applies only to new subscribers signing up going forward; customers already enrolled in AppleCare+ will keep paying their existing rates.

The increase is modest on paper but consistent across products. Monthly AppleCare+ plans for eligible Macs and iPads are up by $0.50, while annual plans cost $5 more than before. For the 13-inch MacBook Air, that pushes the monthly plan from $7.49 to $7.99, and the annual plan from $74.99 to $79.99. Similar revisions apply to the MacBook Pro, Mac mini, Mac Studio, iMac, the standard iPad, the M4 and M5 iPad Pro models, and the iPad mini.

The subscription increase follows Apple’s decision weeks earlier to raise prices across several product categories, including Macs, iPads, Vision Pro, HomePod, and Apple TV, with increases ranging from $100 to $1,300 depending on the product. The iPhone 17 lineup was left out of that round of hikes.

Alongside the iPad price increase, Apple also introduced a three-year carrier financing option for cellular iPad models, letting buyers spread payments over 36 months rather than relying on the Apple Card’s standard 12-month financing plan.

According to a Bloomberg report, the broader price increases stem from higher component costs tied to a global memory shortage, with demand for DRAM and NAND chips from AI companies pushing up prices across the industry. Apple has not directly linked the AppleCare+ price rise to that shortage, but the timing places it squarely within the same wave of cost adjustments.

Wikimedia Commons/by Kgbo